'Value Instantiation' Key to Luxury Brands' Embrace of Corporate Social Responsibility: University of Illinois System

CHAMPAIGN, Illinois, Jan. 14 [TNSsociologyresearch-Marketing Letters journal] -- The University of Illinois System Urbana-Champaign campus issued the following news release:

Luxury brands and corporate social responsibility initiatives make for unlikely bedfellows - the former with their self-enhancement values, the latter with its ethos of self-transcendence.

Although the values of haute couture designer handbags and clean drinking water campaigns would seem to clash, . . .

To gain access to full content fill out the form below.

Information Request Form

I'd like more information
Sign me up for a free trial

Name:
Newspaper/Company:
Email:
Phone:
State:
Keywords or Areas of Interest:

Select Product(s) you are interested in:
Daily Federal Tipoffs for your City/State
Congressional Vote Chart
Federal Contract Awards
Federal Patent Awards
News Releases from Federal Agencies
News Releases from States
News Releases from Counties
News Releases from Cities
Golf Handicap site (FairwayFiles.com)

Filling out this form will generate a contact, by phone or e-mail, from a TNS editor. No automated information is provided. How would you like to be contacted: Have a representative contact me by phone
Have a representative contact me via email

Additonal questions or comments:

Click here for more information or a free trial

Carlos Torelli, 217/300-4158, ctorelli@illinois.edu