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'Value Instantiation' Key to Luxury Brands' Embrace of Corporate Social Responsibility: University of Illinois System

CHAMPAIGN, Illinois, Jan. 14 [TNSsociologyresearch-Marketing Letters journal] -- The University of Illinois System Urbana-Champaign campus issued the following news release:

Luxury brands and corporate social responsibility initiatives make for unlikely bedfellows - the former with their self-enhancement values, the latter with its ethos of self-transcendence.

Although the values of haute couture designer handbags and clean drinking water campaigns would seem to clash, . . .

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Carlos Torelli, 217/300-4158, ctorelli@illinois.edu