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Agricultural and Applied Economics Association: The Power of Suggestion - 'Try the White Milk, It Tastes Good'

MILWAUKEE, Wisconsin, Sept. 10 -- The Agricultural and Applied Economics Association issued the following news release, dated Sept. 20:

How much does a suggestion actually affect children's food choice in the cafeteria? Nearly 80% of grade school children are choosing chocolate milk over white milk. In new research released in the American Journal of Agricultural Economics, John List and Chien-Yu Lai from the University of Chicago, and Anya Samek from the University of Southern Cali . . .

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Allison Scheetz, senior communications manager, 414/918-3190,