BASEL, Switzerland, April 12 -- The Journal of the Academy of Marketing Science, a journal that says it features the study and improvement of marketing, published research articles on the following topics in its May 2023 edition: Original Empirical Research: * From tablet to table: How augmented reality influences food desirability * Examining post-purchase consumer responses to product automation * The effect of positive anticipatory utility on product pre order evaluations and choices *  more PR