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Journals Media Newsletter for 2023-02-05 ( 1 items ) |
Journal of Product & Brand Management Issues Research Articles in Vol. 32, No. 2 (10)
BINGLEY, England, Jan. 29 -- The Journal of Product and Brand Management, a journal that says it advances the theoretical and managerial knowledge of products and brands, published research articles on the following topics in its Vol. 32, No. 2 edition:
* # Sponsored-influencer marketing: effects of the commercial orientation of influencer-created content on followers' willingness to search for information
* Art infusion phenomenon: a systematic literature review
* Evolving brand boundaries a more PR
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