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Journals Media Newsletter for 2022-07-03 ( 1 items ) |
Journal of Product & Brand Management Issues Research Articles in Vol. 31, No. 6 (10)
BINGLEY, England, June 28 -- The Journal of Product and Brand Management, a journal that says it advances the theoretical and managerial knowledge of products and brands, published research articles on the following topics in its Vol. 31, No. 6 edition:
* Are product design researchers and practitioners on the same page? The way professional product designers view creative design
* Does the developed-country brand name still matter? Consumers' purchase intentions and ethnocentrism and material more PR
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