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Journals Media Newsletter for 2022-01-16 ( 1 items )  
Journal of the Academy of Marketing Science Issues Research Articles in January 2022 Edition (10)
BASEL, Switzerland, Jan. 14 -- The Journal of the Academy of Marketing Science, a journal that says it features the study and improvement of marketing, published research articles on the following topics in its January 2022 edition: Conceptual/Theoretical Paper: * The future of buyer-seller interactions: a conceptual framework and research agenda Methodological Papers: * Revisiting Gaussian copulas to handle endogenous regressors Original Empirical Research: * The use of Net Promoter Sc more PR