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Journals Media Newsletter for 2021-12-12 ( 3 items ) |
Journal of Marketing Issues Research Articles in January 2022 Special Issue (10)
CHICAGO, Illinois, Dec. 10 -- The Journal of Marketing, a journal from the American Marketing Association that says it focuses on marketing and marketing management, published research articles on the following topics in its January 2022 Special Issue on New Technologies in Marketing:
Articles:
* Genetic Data: Potential Uses and Misuses in Marketing
* A New Livestream Retail Analytics Framework to Assess the Sales Impact of Emotional Displays
* Augmented Reality in Retail and Its Impact on more PR
Journal of Public Policy & Marketing Issues Research Articles in January 2022 Edition (10)
CHICAGO, Illinois, Dec. 10 -- The Journal of Public Policy and Marketing, a journal that says it features analyses of public issues that affect the profession of marketing from the American Marketing Association, published research articles on the following topics in its January 2022 edition:
Research Articles:
* Fooled by Success: How, Why, and When Disclosures Fail or Work in Mutual Fund Ads
* The Role of Implicit Theories in Motivating Donations in Response to Threat-Based Awe
* Missing more PR
Marketing Science Journal Issues Research Articles in November/December 2021 Edition (10)
CATONSVILLE, Maryland, Dec. 7 -- The Marketing Science Journal published research articles, including the following topics, in its November/December 2021 edition:
Research Articles:
* Reciprocity and Unveiling in Two-Sided Reputation Systems: Evidence from an Experiment on Airbnb
* Modeling Dynamic User Interests: A Neural Matrix Factorization Approach
* "Meet Me Halfway": The Costs and Benefits of Bargaining
* Raw Ideas in the Fuzzy Front End: Verbosity Increases Perceived Creativity
* Do more PR
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