CHICAGO, Illinois, Oct. 13 -- The Journal of Marketing, a journal from the American Marketing Association that says it focuses on marketing and marketing management, published research articles on the following topics in its November 2021 edition: Articles: * Wage Inequality: Its Impact on Customer Satisfaction and Firm Performance * Managing the Versioning Decision over an App's Lifetime * The Economic and Social Impacts of Migration on Brand Expenditure: Evidence from Rural India * Gener more PR

BASEL, Switzerland, Oct. 12 -- The Journal of the Academy of Marketing Science, a journal that says it features the study and improvement of marketing, published research articles on the following topics in its November 2021 edition: Original Empirical Research: * Advertising, incentives, and the upsell: how advertising differentially moderates customer- vs. retailer-directed price incentives' impact on consumers' preferences for premium products * The influence of the online community, profe more PR