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Journals Media Newsletter for 2021-08-08 ( 1 items ) |
Journal of Product & Brand Management Issues Research Articles in Vol. 30, No. 6 (10)
BINGLEY, England, Aug. 6 -- The Journal of Product and Brand Management, a journal that says it advances the theoretical and managerial knowledge of products and brands, published research articles on the following topics in its Vol. 30, No. 6 edition:
* Are we one, or are we many? Diversity in organizational identities versus corporate identities
* Building brands through internal stakeholder engagement and co-creation
* Dual foci of identification: the role of salesperson brand and organiza more PR
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