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Journals Media Newsletter for 2021-05-09 ( 3 items ) |
Journal of Marketing Research Issues Research Articles in June 2021 Edition (10)
CHICAGO, Illinois, May 7 -- The Journal of Marketing Research, a journal from the American Marketing Association that says it concentrates on marketing research from its philosophy, concepts and theories to its methods, techniques and applications, published research articles on the following topics in its June 2021 edition:
Articles:
* Happiness Begets Money: Emotion and Engagement in Live Streaming
* Navigating Shared Consumption Experiences: Clarity About a Partner's Interests Increases En more PR
Journal of Product & Brand Management Issues Research Articles in Vol. 30, No. 4 (10)
BINGLEY, England, May 8 -- The Journal of Product and Brand Management, a journal that says it advances the theoretical and managerial knowledge of products and brands, published research articles on the following topics in its Vol. 30, No. 4 edition:
* Brand equity, online reviews, and message trust: the moderating role of persuasion knowledge
* Brand reputation and customer voluntary sharing behavior: the intervening roles of self-expressive brand perceptions and status seeking
* Effect of more PR
Media and Communication Issues Research Articles in Vol. 9, No. 2 (10)
LISBON, Portugal, May 4 -- Media and Communication, a peer-reviewed journal that says it aims at providing a research forum on the social and cultural relevance of media and communication processes, published research articles on the following topics in its Vol. 9, No. 2 edition:
* Critical Theory and Being Critical: Connections and Contradictions
* Disenchanting Trust: Instrumental Reason, Algorithmic Governance, and China's Emerging Social Credit System
* Framing Nuclearity: Online Media Di more PR
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