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Oklahoma State Professor Develops "Cognitive Traps" to Protect Online Surveys From AI Fraud

Targeted News Service
Copyright © Targeted News Service, 2026
2026-10-29
Targeted News Service

WASHINGTON, Oct. 29 -- As artificial intelligence agents become sophisticated enough to simulate human respondents, Oklahoma State University Spears School of Business assistant professor Felipe Affonso is tackling a growing threat to online market research. In his recent single-author publication in the Journal of Consumer Research, titled "Brief Commentary: A Framework for Detecting AI Agents in Online Research," Affonso introduces a proactive defense mechanism: "cognitive traps."

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