A Higher Calling: How Brands Can Compete on Social Purpose
ATHENS, Ga., Oct. 16 -- The University of Georgia issued the following news release:
Do you like your cleaning products to be eco-friendly? Your shoes supportive of workers' rights? Companies are increasingly using their good deeds to identify and differentiate themselves in the marketplace, and new research from the University of Georgia explains how and why it works.
In a new article published in Harvard Business Review, Sundar Bharadwaj, who holds the Coca-Cola Compa . . .
Do you like your cleaning products to be eco-friendly? Your shoes supportive of workers' rights? Companies are increasingly using their good deeds to identify and differentiate themselves in the marketplace, and new research from the University of Georgia explains how and why it works.
In a new article published in Harvard Business Review, Sundar Bharadwaj, who holds the Coca-Cola Compa . . .