Everyone Likes a Discount. But Is Customized Pricing the Way to Go?
WACO, Texas, May 23 -- Baylor University issued the following news:
You're walking down the peanut butter aisle at your local grocery store. As you reach for your favorite peanut butter, your phone buzzes. You check it and see that you've received a personalized discount coupon for the store brand of peanut butter.
This is called customized pricing. It's tailored for the individual consumer, and more and more companies are including customization in their marketing . . .
You're walking down the peanut butter aisle at your local grocery store. As you reach for your favorite peanut butter, your phone buzzes. You check it and see that you've received a personalized discount coupon for the store brand of peanut butter.
This is called customized pricing. It's tailored for the individual consumer, and more and more companies are including customization in their marketing . . .